Scratch Baking Company
Scratch Baking Company co-owners Anna Wells and Jillian Edmonds met a little over three years ago in Omaha’s Little Italy neighborhood, where they both lived. They knew each other from the Neighborhood Association, but after a weekend trip to IKEA in Kansas City, Anna says they became inseparable.
Last summer, the two sat down and talked about the idea of opening a café. That idea didn’t pan out, but the two still wanted to open a business together. “Early in 2016, I suggested we make doughnuts. It’s an item that we could both get behind,” says Anna. She explains that Jillian has a baking background and went to culinary school to learn how to make pastries. “We started practicing in January and filed for our LLC in February, and it’s been go, go, go from there,” Anna says.
Anna says they use local ingredients as much as possible. Right now, they are purchasing fruit from Little Mountain Farm in Honey Creek, Iowa, and milk through Burbach’s Countryside Dairy in Hartington, Nebraska.
Scratch Baking Company offers seasonal doughnuts in addition to their staple flavors like hazelnut and mojito. Fall flavors include spice cake, peaches and cream and pumpkin with a cream cheese frosting. “The cinnamon-sugar pecan is a white doughnut with cinnamon, cloves and nutmeg in it, brown sugar butter glaze on top, and it’s covered in crushed pecans,” says Anna.
All their doughnuts are baked at the Flatiron Café, a connection they made through Anna’s brother-in-law. She says everyone at the Flatiron Café is “wonderful to work with.”
Ultimately, she and Jillian would like to have an actual storefront, but in the meantime they are selling at the Gifford Park Neighborhood Market, other farmers markets around town and at pop-ups they do in collaboration with other businesses. They also accept orders on their website, Facebook and Instagram. They prefer to have a day’s notice when people order doughnuts for delivery because they are both working full-time at other jobs. A dozen doughnuts is $20 while half a dozen is $10. Find them and a list of all doughnut flavors at ScratchBakingOmaha.com.
––By Cheril Lee